Developers Are Offering Incentives Again: What It Means for London Buyers

As the London property market slows, developers are reintroducing incentives to attract buyers in 2026.

These offers are becoming more common, particularly in the new-build sector.

🎁 Common Incentives

Buyers may see:

• Contributions towards stamp duty

• Free furniture packages

• Legal fee coverage

• Mortgage support deals

🏗️ Why Developers Are Doing This

Developers are responding to:

• Slower property sales

• Increased competition

• Buyer hesitation due to high borrowing costs

🧠 What Buyers Should Consider

While incentives can be valuable, buyers should:

• Compare overall property value

• Avoid overpaying for incentives

• Seek professional advice

📈 Is It a Good Opportunity?

For informed buyers, these incentives can significantly reduce upfront costs and improve affordability.