Purplebricks is a well-known national brand with a flat-fee model. But for London landlords who want genuine full management — without a large upfront payment — here's how the two really compare.
See Our PackagesPurplebricks charges upfront regardless of whether your property lets. LuAr Nest charges a monthly percentage of rent — so our incentives are aligned with yours.
Purplebricks operates nationally with remote agents. LuAr Nest is a London-specialist agency with area-level expertise across South and East London.
Purplebricks is primarily a tenant-find service. LuAr Nest's Fully Managed plan covers maintenance coordination, compliance, rent collection, and tenant management — end to end.
| Feature | Purplebricks | LuAr Nest |
|---|---|---|
Management Fee Purplebricks charges a large upfront fee regardless of outcome. LuAr Nest charges a monthly percentage — you only pay when rent is collected. | Fixed fee (approx. £849–£1,299 upfront) | From 6% pcm (no large upfront payment) |
Full Management Service | Limited — primarily tenant find | Full management including maintenance & compliance |
London Local Expertise | National platform, remote agents | London specialists with local market knowledge |
Named Account Manager | Remote local property expert | Named account manager + WhatsApp + phone |
Maintenance Coordination | Landlord manages independently | Fully coordinated by LuAr Nest |
Compliance Management | Landlord's responsibility | Coordinated (Gas, EPC, Legionella, etc.) |
Landlord Portal | Basic online account | Real-time portal: rent, maintenance, compliance, docs |
Accreditations | Basic | ARLA, TDS, CMP, ICO, PRS (5 total) |
No-Let, No-Fee | Fee charged regardless of outcome | Pay monthly — aligned with your rental income |
National Brand Recognition Purplebricks has significant national brand awareness from TV advertising. For landlords who value that recognition, it's a factor. | Very high (TV advertising) | London specialist |
* Information based on publicly available data. Fees and services subject to change. Last reviewed April 2026.
"Purplebricks charged me over £1,000 upfront and I still had to manage everything myself. With LuAr Nest I pay a percentage each month and they actually handle the property. It's a completely different service."
David Thornton
Landlord · Wandsworth, London · 2 properties
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